Improving Mental Healthcare for QT Youth
campaign design, user research
The goal of #QueerMyCare is to empower Queer and Trans Youth to share their experience of Mental Health on Social Media.
How it works:
Example of a story produced
What do we want for the viewer?
- To understand the emotion and experience
- To understand how the currently mental health system fails the QT Youth
Why a Social Media Campaign?
1. It's feasible
2. Easy to prototype
3. The Queer and Trans have a huge online community
All of us brainstormed as much hashtags as we could and we choose the one we liked the most.
It was noted to be too generic and for the future, we can test to see which ones work the best and reflects more on the youth.
We hope the videos will go viral and bring a new light to mental health care for Queer and Trans Youth
Cossette Health ended up partnering with this project.