Rebranding Cheesecake Etc
The objective is to re-brand/re-design Cheesecake Etc's website on mobile and desktop
is an one page scrolling website that can also be navigated through a hamburger menu
are the persona I used because they bring business through the use of social media
1. The user would first reach this page through Yelp or Instagram. General Information is in the navigation
2. Upon interviewing foodies, Gallery was always the first and quickest response when I asked "What do you look for in a restaurant website?"
3. The menu is the second most demanded thing to see after the Gallery
4. Some foodies want to know about the restaurant more.
5. Contact information with a map just if the user did not use the hamburger menu
The mood I wanted to set for this is "Candlelit" because the restaurant itself is candlelit which results all the pictures found on Instagram and Yelp similar in tone
The original prototype I made. Not coherent so I reduced the color palette and changed to more of a Candlelit tone.