Ever been to a farmer’s market, craft market or anime convention and wondered how the farmers and artists got there?
It’s actually an incredibly inefficient and painful process for both the artists and the organizers. The biggest pain point is the lack of communication between parties.
Solution: To create a platform that helps simplifying this process. For simplicity, I will focus on Artists that attend Anime Conventions.
*This is a work in progress.
Current User Journey
Upon interviewing several artists and organizers, I drew their process.
Key point learned: Artists want confirmation and organizers simply don’t have the time.
Created 2 personas based on the interviewees.
Through primary research, exploring current websites and sign up forms, I identified the necessary information and features for both Organizers and Artists.
Identifying how the website should flow.
Sketched out the first user flow on Q-Cards. Got a basic sense of flow and where should be changed.
From paper wireframes, I learned that the card design for website needs to have more information and detail. I am sketching out different forms the cards can take.
What I learned from video prototype:
Better information cards on home page
Some information on the information details page aren’t necessary and it’s better if they are sorted neater
Need an additional comments area
Need table sizes, prices and additional passes
Users love how the form takes information from your user profile. Saves time.
Love how there is a confirmation page at the very end.
General userflow went just fine. Users were able to get through without big issues.
They loved used profile information to automatically fill forms out.
What didn’t work:
Need to rearrange the order of some information. I saw that there was some information the artist tried to find but had to scroll to bottom.
Have prices listed at checkout again.
Additional comments page box as well as US seller permit.
Positive Insight: I decided to work on desktop version because artists said they did not feel comfortable applying through mobile because of the forms to fill and links to copy and paste. Upon solving that problem, I realized applying through mobile be no longer an issue.
What didn’t work:
Grid type does not work for organizers at all. They prefer an Excel style layout
Through my primary research, I learned they really did not care about the portfolio of artists (to make things equal), but they did care about copyright. So I assumed that all they would need is name and website with some artwork examples. Turns out that’s not the case.
I completely over looked the logistic information that organizers need.
Need to add information such as: what kind of pass they purchased, legal names, application status, contact information, etc.
Application deadline could share a page with acceptance page.
Once the random selection happen once, there is a second selection phase if there is anyone you don’t want to see there.
An application deadline set.
This project is currently in progress. Will be more updates.